Tuesday, October 5, 2010

MTV: proposed.

I believe that MTV is trying to target teens and young adults as their main audience. Shows like “teen mom”, “cribs”, and “jersey shore” all feature young people. Though their plots are very different, their content is entertaining, interesting, and amusing. A moneymaking addition to the Music Television Network, would be “proposed”. 
This show would feature people of all ages, making it something that all members of a family could sit down and watch together. It would attract both male and female viewers because the proposals would be so elaborate, that anyone could find comedy in it. This show could last 30 minutes or an hour, and feature one or two stories about men and woman who are proposing to their girlfriends and boyfriends. The stories followed would be over the top ways to ask someone to marry you. 
These stories would be heartwarming and well planned, and the viewers will instantly become addicted to the couples and their quest for true love. Like most reality shows, people would send in video tapes of their ideas, and the network would select the most promising ones. By no means would this show be stereotypical because there would be a lot of different kinds of people who would want the world to see how romantic they are. 
The show could even go international, doing a special on different parts of the world. Or, each season could be dedicated to some states (New York, California, Florida, Texas, Alaska, Colorado, Hawaii). Thinking way more into the future, there could be marathons of the best and worst proposals ever. The hook to the show would be that it is unknown if the significant other will say yes. 
Seeing how far people would go for love would be a perfect addition to the MTV lineup.

Monday, September 13, 2010

Product Placement

Entourage, episode 1:

products: yellow hummer, ny giants hat, ney york yankees hat, budweiser beer, motorola, captain crunch, fritos, black escalade

Entourage, episode 2:

products: redbull, mercedes sports cars, izzy, jack daniels rum, Roosevelt rolls royce, new york yankees hat

Entourage, episode 3:

new york yankees hat, smuckers jar, visa and mastercard, sky vodka, Victorias secret

I choose to watch 3 episodes of Entourage and track how many times a brand name was noticeable to the viewer. Within those 3 episodes, 17 things really stood out to me. Entourage is watched by so many people every week, and the price to get a certain products brand name showing must cost companies millions. It is a great way to advertise cars, because viewers can see celebrities looking manly, sexy, and famous driving these cars. Along with every other items on the show including Turtle's famous New York Yankees hat are put their on purpose. Movie sets are specifically designed to look as real as possible, and the public is more likely to buy them after seeing Vincent Chase surrounded by them. I think that product placement is a smart strategy for companies trying to advertise their products, but it also works in the favor the show producers, and overall reality of the show.
Product placement didn't really change my viewing experience, but it defiantly made me much more aware of the time and work put into television shows.