Advertising on Campus

There are a lot of different ways to advertise, especially on a college campus and I've found some to be a lot more successful than others. Although kind of gross, there are a lot of signs in the bathrooms (on backs of doors, stall doors, around the mirrors and showers). Most of them are announcement, but it has made me realize that seeing something many times everyday, over and over again really drills it into your brain.

Concert signs are put on every bulletin board around campus. By looking at them you can see the time date and place of the event.

There are also discount books that get handed out to students all over campus. The point of this is to give kids a couple dollars off on particular food, so they will be more tempted to go to that restaurant because they will have to pay less. Not only does this book have food, but there a coupons for stores all over the hill. Hungrybuffs.com also has advertisements all over campus and even had a "eat cheep" week so students would be more tempted to order delivery from their online service.

I've also noticed a lot of stickers being stuck to signs, doors, benches, rails, etc; These stickers are mostly brands that are popular in boulder. I've seen a lot of clothing brands and a lot of skateboarding and snowboarding brands.

Advertisements on busses are all on the top and are more commercial and official then the stuff I see around campus. They advertise dispensaries, food places, real estate, sports teams, and institutions of learning.

Boulder is one of the most diverse cities I've ever been to, and the people that attend CU are all so different. I've seen styles that are preppy, skater, goth, country, sporty, gypsy, hippie, and many more. Even with all this diversity, there are still many brand that I see all over campus. Ugg, North Face, Patagonia, Burton, Vans, Burkenstock, and True Religion are some of the brands of clothing that I see over and over again. This proves those companies reliability and quality, but I do feel as though I see a lot of the same stuff over and over again. It's even worse in New York, where to fit in everyone buys the same exact clothes, shoes, bags, and cars.

I feel as though all of these things are what make the culture of Boulder. They are trying to get people more involved in basically everything, and by doing that the community grows more lively and rich. Sometimes advertisements are really helpful, and have benefited me. Sometimes they're annoying and obnoxious. This ubiquity has made me realize that I don't really mind being in the midst of all these advertisements. The bulletin boards and street signs would be boring without them, and by looking at them I am kept up on the latest news.